Local SEO through Google maps
If your just starting out with doing SEO for your website, targeting local results is going to be your best bet as it’s takes less time, effort and knowledge to get decent results. One way to target these is to submit your business to Google places. I’m sure you’ve seen when searching google that you’ll see map listings of local businesses, this is Google places and this is a great way to get hits to your website without too much effort and money spent.
The one problem with Google places is that you don’t always display within the first 10 on the map, Google places doesn’t give you massive control which means you can’t affect the positions to increase your traffic. What you want to do in this situation is to pick a local keyterm like SEO Newcastle and add this keyterm to your website. You want to make sure you don’t overdo the amount you add it to your website and you also want to make sure you have different variations of the keyterm the likes of SEO Newcastle Upon Tyne, Newcastle SEO, Search Engine Optimisation Newcastle and other such variations of the terms.
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